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Good recruiting is like advertising - How to use this insight for your company now!

Good recruiting is like advertising - How to use this insight for your company now!

In advertising and marketing, it is no longer a secret that addressing the target group emotionally is crucial. This approach can be transferred 1:1 to addressing applicants in recruiting. Because especially when you are looking for the coveted specialists for your company who are willing to change, it is important to pick them up emotionally in order to win them over.

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Why you as an entrepreneur should introduce the 4-day week NOW

Why you as an entrepreneur should introduce the 4-day week NOW

A comprehensive pilot project on the 4-day week is also being launched in Germany for the first time: Following successful model trials in the USA, Australia, Iceland and, most recently, the UK, companies throughout Germany will be testing the working time model in the coming year.

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How remote work brings you extreme freedom as an entrepreneur

How remote work brings you extreme freedom as an entrepreneur

Since the Corona pandemic, remote working has been on everyone's lips. It offers employees unprecedented freedom. Some companies are now bringing their employees back to the office bit by bit after the Corona crisis. But flexibility is very important to employees. Taking it away from them now could be a mistake.

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