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In advertising and marketing, it is no longer a secret that addressing the target group emotionally is crucial. This approach can be transferred 1:1 to addressing applicants in recruiting. Because especially when you are looking for the coveted specialists for your company who are willing to change, it is important to pick them up emotionally in order to win them over.
A comprehensive pilot project on the 4-day week is also being launched in Germany for the first time: Following successful model trials in the USA, Australia, Iceland and, most recently, the UK, companies throughout Germany will be testing the working time model in the coming year.
Since the Corona pandemic, remote working has been on everyone's lips. It offers employees unprecedented freedom. Some companies are now bringing their employees back to the office bit by bit after the Corona crisis. But flexibility is very important to employees. Taking it away from them now could be a mistake.
Many job vacancies, few or no potential candidates - this is the situation in the architecture industry in 2023. There is a major shortage of skilled workers. Around 60 percent of German-speaking architecture and engineering firms are struggling with a shortage of skilled workers.
The shortage of skilled workers in German-speaking countries is not a media fantasy, but a harsh reality. Since the beginning of 2022, the shortage of skilled workers has increased in all sectors of the economy.
Current survey shows: The majority of Germans are ready for a job change - What companies need to know now
The labor market in Germany is facing a remarkable change: More and more employees are thinking about changing jobs or showing interest in a career change
How to find employees in tax consulting professions - Insights for recruiting in the tax consulting industry in 2023
You are looking for employees for your tax firm and can't find any or not the right applicants? PEN Personnel Recruitment has already worked successfully with over 200 companies and was not only able to provide suitable applications in a short time, but also ...
The definition of perfectionism describes striving for flawlessness and setting unrealistically high standards. In the work environment, perfectionism can have negative effects on a company's external image, among other things.
In the current employee market, it is particularly important for companies of all sizes to find qualified employees and retain them over the long term. Employees who feel emotionally connected to their company are generally more motivated and productive...
In today's world, it is essential to rethink work culture and practices. After all, many job seekers long for a family-friendly employer that makes it possible to balance personal and professional plans.
How to successfully recruit employees via social media - 5 tips for SMEs and 1 practical example from the engineering industry
The way companies recruit employees has changed significantly in recent years. Social media platforms such as Facebook, LinkedIn, Twitter and Instagram should no longer be ignored by...
The opportunities of digitalization in recruiting - and how an architecture firm from Berlin successfully uses them
Digitization offers companies numerous opportunities to improve their employee recruitment. By making targeted use of the opportunities offered by digitization, companies can achieve positive effects on their recruitment processes.